Our Approach

A startup-inspired process.


Our startup-inspired process brings the hustle, rigor and focused de-risking approach used by resource constrained tech startups to middle-market and enterprise level organizations. Our team includes entrepreneurs, product strategists, developers and designers with experience as startup founders, operators, investors and mentors. This experience helps us bring a proven process and unique perspectives to every project.

Our Process


Define

Define

Meaningful solutions come from well-defined problems. We help you understand the why behind your project, clarify who you’re serving, explore new possible solutions, define the business model and determine the resources with which you’re working.

De-risk

De-risk

We build high-fidelity prototypes to test your idea with real customers and learn which features resonate and which ones miss the mark. Using these insights, we refine the product’s key experiences and design to help de-risk the project and deliver a better product.

Deliver

Deliver

Our team of developers, platform architects, and designers work side by side to craft engaging, intuitive experiences where great design and functionality come together. We keep our clients informed on our progress through regular “standup” meetings and real-time access to the project roadmap.

Iterate

Iterate

Launch your baby! As we collect data and user feedback, we learn where we should press on (carrying on with our same goals), and where we should pivot (shifting aspects of the product strategy). The more we learn, the more we refine and optimize the product’s performance.

Dozens of companies have used Differential to de-risk important software initiatives.


How Can We Help?

If you’re a middle-market or enterprise level organization with a problem that might be solved through technology, we’d love to set up a 15-minute Discovery Call to see how we might help.

Contact Us